Mood Board with elements of the American brand's personality I wanted to keep in the redesign
Packaging in a Global Marketplace
Final redesign incorporating the lighthouse, illustrated by me, important elements of English crisp bags, such as the best before date and the different nutrition facts on the front and back of the bag, and a simple design.
In June 2022, our assignment was to redesign an American package to fit inot the global marketplace. I brought a package of Cape Cod chips to London. I explored similar packages in nearby Tesco, Marks&Spencer's, and Waitrose to compare the American design and the British designs. I decided to keep the lighthouse icon as a central part of the Cape Cod brand in the redesign, presented the before and after to the creative director of piGlobal.
Design examples of similar packages in local markets.
Color Study
Final project for my Color Science class in 2021. Created in InDesign.
Brooklyn Books Brand
Book store project in 2021. I also worked with package design to make a blind date book sleeve to develop the concept of the BB Blind Date.
Direct Mail Sector - Brooklyn Books
Using past purchases data from the store, email marketing and direct mail postcards are sent to customers using Variable Data Printing.
Romance mailer
Historical Fiction mailer
Mystery/Thriller mailer
Girl Power Brand
Logo
Brand Story
Brand Specifications
6 versions of an 8-page Variable Data Printing Magazine
4 Color Postcards
4C print template
Photoshop Lighting & Editing Project
This piece was floating around my bedroom and I chose it as a muse because I thought it would pick up and manipulate light well.
Raw versions
Edited versions
Flexography sticker design for a sorority function
One of my last projects in my Spring 2020 flexography and screen printing class.
